Recruiting

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<center><big>[[Recruiting]] goes on every day, not just at a one-night meeting.<br>Your recruiting today determines the health of your unit tomorrow.</big></center><br>
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<center><big>''[[Recruiting]] goes on every day, not just at a one-night meeting.<br>Expect half of the families to plan their commitments in the spring.<br>Follow-up again with the rest at your fall roundup.''</big></center><br>
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While recruiting should happen every day, your spring and fall recruiting events are vital for your unit. By joining in the spring, new Scouts will be able to go to [[Summer Camp|Camp]] '''''this''''' year. Your summertime calendar is packed full with the trips, events, and camping they want. The spring roundup invariably is when you will also find some of your best new leaders.
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Your spring and fall recruiting events are vital for your unit. By recruiting in the spring, you can catch them before they are already committed to other fall activities. New Scouts will be able to go to [[Cub Scout Day Camp|Camp]] '''''this''''' year. Your summertime calendar is packed full with the trips, events, and camping they want. The parents who plan ahead can make great new leaders.
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Your fall recruiting event is just as important. This is when you get another chance to recruit the ones you missed in the spring.
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Your fall recruiting is important too. This is when you get another chance to recruit the ones you missed in the spring. Try not to talk to much about all the activities they just missed because now they have to wait another year.
Your program and your upcoming calendar will sell them on Scouting. Make sure that your calendar is planned months or a year in advance and stocked full of great events. Make sure to include all of the [[council]] and district events you can. Prepare a simplified, one-page calendar for recruiting. The most important sales flier you have is your busy calendar.
Your program and your upcoming calendar will sell them on Scouting. Make sure that your calendar is planned months or a year in advance and stocked full of great events. Make sure to include all of the [[council]] and district events you can. Prepare a simplified, one-page calendar for recruiting. The most important sales flier you have is your busy calendar.

Revision as of 17:24, February 20, 2009

Recruiting goes on every day, not just at a one-night meeting.
Expect half of the families to plan their commitments in the spring.
Follow-up again with the rest at your fall roundup.

William D. Boyce New-Unit Organizer Award
Recruiter Strip

Your spring and fall recruiting events are vital for your unit. By recruiting in the spring, you can catch them before they are already committed to other fall activities. New Scouts will be able to go to Camp this year. Your summertime calendar is packed full with the trips, events, and camping they want. The parents who plan ahead can make great new leaders.

Your fall recruiting is important too. This is when you get another chance to recruit the ones you missed in the spring. Try not to talk to much about all the activities they just missed because now they have to wait another year.

Your program and your upcoming calendar will sell them on Scouting. Make sure that your calendar is planned months or a year in advance and stocked full of great events. Make sure to include all of the council and district events you can. Prepare a simplified, one-page calendar for recruiting. The most important sales flier you have is your busy calendar.

Your other tool will be a good recruiting flier. Your district executive can provide the recruitment fliers and posters.

Don't forget how flexible we are. If they miss a sports practice, they may not be able to play in the game. But in Scouts you can miss meetings or even a season and still be welcome.

Contents

The Six P's of Recruiting

Purpose

Have a clear purpose:

  • To ensure that every boy has a chance to be in Scouts
  • To sign up Cub Scouts and Webelos into existing packs as well as Boy Scouts and Ventures
  • To recruit parents to be unit leaders and committee members
  • To organize new units in areas we are not currently serving.


Plan

Involve everyone in the plan:

  • Ask every leader to attend. You will need their help plus the more people the new families know, the more likely they are to join.
  • Ask your district for help with Informational fliers and posters.
  • Ask other units to buddy up with you. Share recruiting, don't compete.


Promote

A new Scout will rarely find you. You have to be pro-active and invite them, often several times.

  1. Ask each Scout to invite two friends. Referrals are your best prospects. If their buddies join, your Scouts are more likely to stay in too. Show them the Recruiter Strip they can earn.
  2. Ask your chartered organization to distribute your fliers. Go to their meeting and show them all you do.
  3. Ask your committee to take recruiting fliers to PTO, Religious Organizations, Sunday Schools, sports teams, clubs, etc.
  4. Ask your paper to run an article about a recent include details of you upcoming orientation at the end of the article.
  5. Ask radio & TV stations to run Public Service Announcements you can get from your district.
  6. Ask if you can do fliers, boy talks, and an open house in areas school. Your district executive should have contacts with school administrators.
  7. Ask your prospects past who have not signed up yet to come this time. You may need to invite them different several times.

Use all seven ways to promote your unit. Note that the key word is Ask. Use your resources. Brainstorm other ideas.


Present

Hold the sign-up event at the location where the unit will meet or at their school. Make it a brief, upbeat, and well-planned rally. The group presentation should take no more than a few minutes. Don't talk about the past or use jargon like DE, FOS, OA, or SPL as this can scare off new families.

Gathering
  • As they come in, pass out applications, fliers, and your calendar. Ask everyone to fill out the forms. Have plenty of pens.
  • Have them sign a sheet with Name & Phone information for everyone who attends.
  • Don't be talking in a click among yourselves. Have a leader walk each prospect to a table and help them.
Opening
  • Open the meeting with the Pledge of Allegiance and very BRIEF remarks.
  • Introduce your leaders.
Presentation
  • Let the Scouts tell about what they have coming up on their calendars: trips, camping, Summer Camp, etc.
  • End the group meeting in no more than a few minutes.
Register
  • Unit leaders now fan out to meet with families one-on-one to answer questions.
  • Register new youth members. Explain what they need to know one-on-one. Don't overwhelm them. Ask, "Do you have any questions?"
  • Have unit t-shirts available as a gift or at a small cost. If they leave in your t-shirt, they will come back.
  • Provide light refreshments such as punch and granola bars.
  • Announce the unit's next meeting date. Better still have an New Scout event already scheduled.


Parents

Scouts with involved parents stay in Scouts. Recruit adults to at least help if not the be leaders. These are great tools to help find out what parents can offer. Involve everyone. Scouts with "drive-by" parents won't last.


Persistence

  • Call everyone who signed up to again welcome them and confirm information. Do not rely just on email.
  • Call everyone who didn't sign up in a few days and see if they have any questions. Can you call them again in a week?
  • Call your prospects again in a week. People often need to be asked several times.
  • Call your prospect again just before your next orientation. The ones you missed last time are some of the best prospects next time.


Venturing

In the case of Venturing-age youth

  • Have each youth complete the Venturing Activity Interest Survey.
  • Brainstorm with youth their ideas that might not be on the survey.
  • Review the potential for crew program based on the Program Capability Inventory and the chartered organization.

Resources

General
Advertising
Cub Scouting

Northern Star Council's Version of Cub Scout Round Up Campaign Guidebook #13-253.

Organizing a new unit
Help finding chartering organizations
Personal tools
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