Your recruiting today determines the health of your unit tomorrow.
While recruiting should happen every day, your spring recruiting event is very important. By joining in the spring, new Scouts will be able to go to Camp this year. Your summertime calendar is packed full of trips, events, and camping. The spring roundup invariably is when you will also find some of your best new leaders.
Your fall recruiting event is just as important. This is when you get another chance to recruit the ones you missed in the spring.
It is your program and your upcoming calendar that will sell them on Scouting. Make sure that your calendar is planned months or ideally a year in advance and stocked full of great events. Make sure to include all of the council and district events you can. Prepare a simplified, one-page calendar for recruiting. The most important sales flier you have is your busy calendar.
Your other tool will be a good recruiting flier. Your district executive can provide the recruitment fliers and posters.
Don't forget how flexible we are. If they miss a sports practice, they may not be able to play in the game. But in Scouts you can miss meetings or even a season and still be welcome.
- To ensure that every boy has a chance to be in Scouts
- To sign up Tiger Cubs, Cub Scouts, and Webelos into existing packs to help keep them strong
- To involve every parent parent participation as unit leaders and committee members; and
- To organize new units in areas we are not currently serving.
- Choose one night for your spring roundup and one night for your fall round-up.
· Flyer every school (where permitted) to extend an invitation to boys · Provide information to every religious affiliation to extend an invitation to boys · Encourage Chartered Partners to assist in the recruitment of youth for their programs · Encourage current members to promote Scouting by providing “tools” for recruitment · Attend School Open Houses/Meet the Teacher events to provide Scouting information · Arrange for classroom, lunchroom or playground visits to promote Scouting · Units and District Volunteers work together to conduct roundup programs
++Promotion== · Every registered Cub Scouting family will receive a special “Join the Team” mailing this summer which will include a static sticker for their car window with special instructions for Peer-to-Peer Recruiting. · Flyers, posters, council-wide, district-wide and unit promotions.
Find Your Prospect
A prospect will rarely find you. You have to be pro-active and invite them, often several times.
- The first group to invite are the friends of your existing Scouts. Ask each Scout to invite at least two friends and their families to the orientation meeting. Referrals are your best prospects. If his buddies join, your existing Scout is more likely to stay in too. Especially for younger Scouts, show them the Recruiter Strip they can earn.
- Also ask your chartered organization to take your fliers to youth that they know. Have your Scouts go to their meeting and show your charter organization all that you will be doing. Make sure to include your community service.
- Ask your committee to each take recruiting fliers to their other organizations including: PTO, Religious Organizations, Sunday Schools, confirmation classes, sports teams, Lions Clubs, Rotary, etc.
- Articles in your local paper about activities can be a great sales tool. A paper may let you include details of you upcoming orientation at the end of the article.
- Finally, youth from the community can sometimes be reached by announcements through area schools. Your district executive should have contacts with school administrators.
Promoting the Orientation
Attendance at the orientation meeting is very important. Don't use jargon like DE, FOS, OA, or SPL as this can scare off prospects. Some ideas for promoting the orientation include:
- Your district will help you with Informational flayers. You have to have something to send home.
- Ask each Scout to give fliers to two friends and their families to the orientation meeting.
- Have Boy Talks in the schools on the day of the meeting, school open houses, and posters in schools.
- Your District has Radio & TV Public Service Announcements you can use.
- Call your list of prospects who have not joined in the past.
- Promote the orientation at area churches, playgrounds, and parks
Use your resources and brainstorm other ideas.
Conducting the Orientation
Hold the sign-up at the location where the unit will meet or at their school. Make it a brief, upbeat, and well-planned rally. The group presentation should take no more than a few minutes. Don't talk about the past.
As they come in, pass out applications, fliers, and your calendar. Ask everyone to fill out the forms. Have plenty of pens.
- Have them sign a sheet with Name & Phone information for everyone who attends.
- Don't be talking in a click among yourselves. Have a leader walk each prospect to a table and help them.
Open the meeting with the Pledge of Allegiance and very BRIEF remarks.
- Introduce your leaders.
- Let the Scouts tell about what they have coming up on their calendars: trips, camping, Summer Camp, etc.
- End the group meeting in a few minutes.
Unit leaders now fan out to meet with families one-on-one to answer questions.
- Register new youth members. Explain what they need to know one-on-one. Don't overwhelm them. "Do you have any questions?"
- Have unit t-shirts available as a gift or at a small cost. If they leave in your t-shirt, they will come back.
- Scouts with involved parents stay in Scouts. As you meet one-on-one with families, you need to recruit adults to at least help.
- Provide light refreshments such as punch and granola bars.
- Announce the unit's next meeting date. Better still have an orientation event already scheduled.
Make follow-up calls:
- Call everyone who signed up to again welcome them and confirm information.
- Call everyone who did not sign up in a few days and see if they have any questions. If they are not ready can you call them again in a week?
- Call your prospects again in a week. People often need to be asked several times.
- Call prospect again just before your next orientation. The ones you missed last time are the best prospects next time.
In the case of Venturing-age youth
- Have each youth complete the Venturing Activity Interest Survey.
- Brainstorm with youth their ideas that might not be on the survey.
- Review the potential for crew program based on the Program Capability Inventory and the chartered organization.
A Presentation That Will Enable You To Effectively Talk About How Scouting Can Help Schools Achieve Their Goals. Potential Audience: PTA, PTO; Educational Support Groups; Community In Schools Organizations.
- The Case For School Access Powerpoint Presentation - Information Specifically About How Scouting Supports Academic Success. Potential Audience: PTA; PTO; Educational Support Groups; Community In Schools Organizations.
- Schools And Scouting: Working Together For Youth (Powerpoint Presentation) -
- Billboards - an excellent way to increase the visibility and awareness of Scouting within your community.
- Print Ads - provides samples of print ads.
- Public Service Announcements - PSA's in a variety of formats.
- News Release Sample - annotated word file provides a model for news releases in the style used by the Associated Press (AP).
- Powerpoint Presentation Templates
- Sample Presentations PPT's that you can tailor
- Recruiting Leaders
- Cub Scouting
Northern Star Council's Version of Cub Scout Round Up Campaign Guidebook #13-253.
- Organizing a new unit
- WD Boyce New Unit Organizer Award
- New Unit Resource Kits - Step-By-Step Instructions And Resource Materials For Organizing A New Unit With A Specific Organization.
- The New-Unit Organization Process - A Detailed Outline Of The 12-Step Process To Organizing A New Unit.
- Hispanic/Latino American Demographics In A Changing America
- Scouting Supports Home Schooling
- Help finding chartering organizations
- Be Prepared/I Am Prepared - an eleven-page brochure that provides information about each of the BSA's programs and their relationship to chartered organization
- Letters Of Endorsement - Agreements Between Many National Organizations And The Boy Scouts Of America to have local units.
- Community Organizations And The Boy Scouts Of America
- Rotary International and Scouting
- 40 Developmental Assets [Powerpoint] - how the Cub Scout and Boy Scout programs support the developmental assets.